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The New iPad + Memorable Quotes from Tim Cook

On March 7th, Tim Cook introduced Apple’s latest product, the new iPad. Within seconds, the internet was buzzing with tweets and live blog feeds directly from the invitation-only event.  With over 100 competitive tablets introduced in the market within the last year, Apple is determined to stay ahead of its rivals. But will the new iPad live up to its hype? While it still has yet to be tried and tested by users, here’s what you can expect to see:

  • Killer Screen Resolution - The new iPad comes with a 2048 x 1536 pixel display. Basically, images will be sharper on your iPad than your 1080p HDTV at home. “When you turn on that new iPad you’re going to see graphics, text, icons sharper than you can imagine. Everything you do is going to look stunning.”
  • Horsepower - To support all those graphics, the new iPad also has an A5X quad-core processor, supports 4G LTE and has up to a 10 hour battery life. Basically, it has 4xs the performance power of the older version. “This new device has more memory and higher screen resolution than an Xbox 360 or PS3.”
  • Voice Dictation – While the new iPad doesn’t have Siri (which a lot of people aren’t happy about), its keyboard now has a key that you can tap to dictate what you have to say.
  • Rear Camera - In addition to the front camera, Apple added a new 5-megapixel rear iSight camera which includes auto-exposure, auto-focus, face detection, white balance, edge-to-edge detail, and AF-lock.
  • HD Video Recording - Its revamped built-in camera can record videos in 1080p resolution.
  • iPhoto App - At $4.99, iPhoto challenges Adobe with powerful and easy to use photo-editing tools. It works with up to 19 megapixel images and allows you to adjust contrast, saturation and color-balance in a single touch. You can also beam photos from your iPhone to your iPad and edit them there.
  • Pricing - $499, $599 and $699 for 16, 32 and 64GB. $629, $729, and $829 with 4G. Pre-orders begin March 16, 2012.

Another main takeaway is that Apple truly envisions a world where PCs go by the wayside. And looking at their track record, they might be right. As tablets get more and more sophisticated, our reliance on them will only increase. The iPad is transitioning to a product that isn’t just for content consumption, but content creation. This has major implications in the business world. For law firms in particular, this means more mobility and accessibility. This also means more technology to manage.

All in all, the new iPad may not be a monster upgrade, but the updated graphics and lightning speed will be interesting to see. And you can be sure there will still be a line of people out the door ready to gobble it up.

Memorable Quotes from the Event

  • “iPad is showing up in peoples’ lives all around the world. Now, when we set out to create the iPad, we set out to create not just a new product, but a new category.” – Tim Cook
  • “We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.” – Tim Cook
  • “That brings us to iPad. We think the iPad is the poster-child of the post-PC world.” – Tim Cook
  • “We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new category…it’s outstripping the wildest of predictions.” – Tim Cook
  • “We’re talking about a world where the PC is no longer the center, but just a device…where your new devices need to be more portable, more personal.” - Tim Cook
  •  “We have redefined once again the category that Apple created just two years ago with the original iPad. We are so proud of this product that we’ve prepared an ad, I’d love to play it for you.” – Tim Cook
  • “It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.” – Tim Cook

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Abbie Hosta
Abbie Hosta
Abbie Hosta is the Marketing & Operations Manager for Accellis Technology Group, a leading provider of high-impact technology solutions to the legal industry. Abbie manages the day-to-day operations and the firm’s marketing & communications efforts. She has a Bachelor’s of Arts from Baldwin-Wallace University in Marketing and Human Resources.

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