Whatever your law firm’s online marketing goals are - whether you are looking to just post your resume for referrals, or you are trying to appeal to new clients - there is an opportunity to take [...]
In legal marketing, technology has given lawyers more options than ever. It is easy to make, post, or tweet announcements to stay visible. Desktop contact management technologies and email [...]
Pringles are a fascinating concept, really. Developed by Procter & Gamble, they first sold in the United States in 1968 and today are worth over US$1.0 billion annually. And think about their [...]
I stumbled upon a blog post in the Harvard Business Review that explained how Nike launched Nike+ as a joint campaign with Apple to drive in business for both companies. Take a quick look: “Nike+ [...]
One of the best tools for effective marketing may be sitting right in front of you: categorizing your contacts. You do not need an elaborate software package or web system to do this effectively. [...]
I stumbled upon a video from Dr. Mark Goulston that really resonated with me and I just had to share it with you. So next week we’ll talk service models. This week let’s talk about listening – [...]
Keeping it consistent with the last two posts – we are looking for ways to meet new market demands within three common components of a law firm: administration, communication and services. [...]
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