3 Ways Technology Can Change Your Law Firm in 2019
It's hard to believe that 2019 is almost here! Here are three changes you can make to improve your legal technology knowledge in the new year.
Building a Productive Website
Whatever your law firm’s online marketing goals are - whether you are looking to just post your resume for referrals, or you are trying to appeal to new clients - there is an opportunity to take [...]
Marketing Tools for Lawyers: Which Ones Should You Choose?
In legal marketing, technology has given lawyers more options than ever. It is easy to make, post, or tweet announcements to stay visible. Desktop contact management technologies and email [...]
What Pringles Can Teach You About Marketing Your Law Firm
Pringles are a fascinating concept, really. Developed by Procter & Gamble, they first sold in the United States in 1968 and today are worth over US$1.0 billion annually. And think about their [...]
A Simple Marketing Technique That Drives in Business
I stumbled upon a blog post in the Harvard Business Review that explained how Nike launched Nike+ as a joint campaign with Apple to drive in business for both companies. Take a quick look: “Nike+ [...]
Power Your Law Firm Marketing by Putting Contacts in Categories
One of the best tools for effective marketing may be sitting right in front of you: categorizing your contacts. You do not need an elaborate software package or web system to do this effectively. [...]
Are You a “Connection” or a Friend?
I stumbled upon a video from Dr. Mark Goulston that really resonated with me and I just had to share it with you. So next week we’ll talk service models. This week let’s talk about listening – [...]
